La Aroma – Aroma products

‘La Aromas’ is an Indian based Aromatherapy brand. It is focused on offering high quality Aroma products with consistency & reasonable pricing. It is committed to bringing to the best possible extent, nature-friendly elements into its products. Trust, integrity, respect for people & commitment to customers is what they believe in.

The brief given by the client was to create the packaging design for their brand. The products were Incense Sticks, Wax Tablets, Dhoop Sticks, Candles. Taking into account the company’s values and preferences, they were inclined towards simple, minimal, and classy designs.

Accordingly, I did market research to review the current strategies of their competitors and to further help them differentiate themselves in the marketplace. Then I put in place a mood board that would help their products visually represent their personality and communicate their company’s overall message and promote their business goals. Then I proceeded to iterate on suitable packages. A calm, minimalistic, pastel, line art-themed graphic fulfilled their requirement.