In India, the convenience food market has witnessed an increasing mind and wallet share of the hospitality industry. It is flooded with beverage products that focus on health, taste, or portability, but none achieve a perfect balance between these pillars. Mixi is a beverage product that offers you health, hydration, and convenience and aims to be your go-to drink, using the highest quality ingredients that are all-natural and very tasty.
MARKET OPPORTUNITY FOR MIXI
Due to their innate nature, effervescent products have one of the fastest bio-absorptions as a dosage format. The product needs to embrace this delivery science strategically, and translate it into a wide range of branded products. According to Verified Market Research, the global effervescent tablet market was valued at US$ 23.28 billion in 2019 and is projected to reach US$ 43.13 billion by 2027, growing at a CAGR of 7.97% from 2020 to 2027.
BURST THE MYTH THAT HEALTHY MEANS COMPROMISING ON TASTE
We are a portable, economical, convenient, customizable, and conscious way to make drinking beverages more fun. We are here to empower you with choice and convenience. Your daily dose of multivitamins in a tablet or powdered state to be used anywhere you want, however you want. Make your own juice, soft drink, cocktail, or mocktail, the power is in the hands of the consumers literally.
Since effervescent tablets are by their very nature designed to dissolve in water, any moisture ingress can ruin an entire tube of product. For Mixi, the desiccant stoppers absorb moisture before they can attack sensitive effervescent tablets. Tubes and stoppers are also specifically designed to create tight seals, minimizing the amount of moisture that can enter through the closure, to begin with. Mixi also showcases a cuboidal shape which is different than every other effervescent product in the market, which indeed helps the product stand out from the rest on the shelf.