Sefridges 2022 Beauty Advent Calendar

25 days of Ultimate Beauty

Designed by the in-house creative team, this year’s Selfridges Beauty Advent Calendar is inspired by our 2022 theme ‘Season’s Feastings’, which celebrates the power of food to bring people together.

The iconic London store shines brightly in a rich metallic red foil on the calendar’s front doors. Inside, each drawer is wrapped in an eclectic mix of printed patterns and ornate foiling. The check pattern is inspired by traditional tablecloths of Christmas’ past and present. This, combined with flourishes of the famous Selfridges yellow, make for a bold and festive addition to a customer’s home.

In line with Selfridges’ environmental ambitions, the build quality and timeless design mean it can be repurposed for many years to come.

Also, in keeping with the brand’s zero-plastic policy, the entire calendar is made of FSC paper and the shredded paper inside each drawer is made from waste. No magnets have been used in the design, ensuring it is fully recyclable.

“Just when you thought the run-up to Christmas couldn’t get more exciting, the Selfridges Beauty Advent Calendar arrives to fill the festive countdown with goodies galore.”