Marie Valencia for Lucid Chocolatier

Lucid Chocolatier crafts artisan chocolate in New Zealand’s beautiful Wairarapa using only the best organic beans sourced from Peru, earning the honour of ‘Supreme Winner’ at the 2022 New Zealand Chocolate Awards.

In an update to its range packaging, Lucid Chocolatier worked with Marie Valencia to shape an engaging and interactive unwrapping experience, with internal messaging helping to tell the story of the bar inside as the box is unfurled. A total of 13 designs were printed on 350gsm uncoated kraft, with spot UV and foil detailing for enhanced shelf appeal.