Nexion is an international construction services company and is a leading builder in diverse market segments. The company has earned recognition for undertaking large, complex projects, fostering innovation, embracing emerging technologies, and making a difference for their clients, employees, and community.
The design was quite outdated. But our clients are quite habituated to the mark. So our challenge was to create an effective, flexible, and versatile brand identity that our clients will accept and remember for a long long time. So the design will be new and modern but it will carry the prestige of our old mark.
Our main target was to make a logo mark that will have a touch of our old mark. The old mark had a triangular shape. So we worked on that concept initially. When the mark was approved, we focused on the logotype which will match with our modern logo shape.
We kept the color orange because only yellow will not pop out. In that case, Blue works best.