Tata Coffee – Cafe Specials

Icarus Design

Bengaluru, Karnataka, India

WHAT WE DID: Visual Architecture, Packaging Design, FoodShot Design, Copy

Taste the cafe feeling, at home!

Packaging Design for a Cafe Style Coffee Offering

TCPL was ready to launch an all-new coffee mix, specially designed to deliver the creamy, frothy coffee that we all love. We came in to bring in the Cafe style touch, right from crafting the brand identity for Cafe Specials, the drool worthy food-shot reminiscent of instagram food bloggers who love coffee top shots, to nailing the pastel palette that instantly speaks to the nouveau cafe frequenting audience.