Danone Nutricia – Aptamil Gold

WHAT WE DID: Visual Architecture, Packaging Design, Identity Lock-up

Not quite child’s play!
Helping the world’s leading infant-formula brand navigate the Indian market.

It’s one of the world’s leading infant-food brands – but that rarely counts for much in the Indian market. Our design helped the brand navigate the tricky tightrope walk of regulatory requirements, global brand guidelines and the need for high-shelf appeal – all in a category where any visual intervention is closely monitored. It also created a visual architecture that allowed Aptamil to operate across different price-points – and helped Danone make a splash in a competitive category!