Frida air freshener

Credits

Packaging design: Mohamed Adel Abd El Salam

Logo redesign: Mahmoud Abd El Atty

School: The Higher institute of applied arts

Professor: Marwa El-faramawy

About Frida is an Egyptian company that offers multiple products in the field of hygiene, among the products offered by air fresheners. Through a study project, the product was chosen to redesign the packaging in addition to the logo to increase the product’s attractiveness and distinguish it in a way that targets newly married women during the second decade of the twenty-first century.

Solution Due to the interest of the current generation in animation, different forms of packaging were designed that contain drawings of different environments that express each type of perfume, in addition to a nice feminine figure that represents the idea of diversity among the women of society.

Result Giving the product distinctive, attractive packaging that differs from other products, will lead to an increase in the purchasing desire of the product by the target group.