Gelius

Gelius – packaging design for cleaning products

Is a brand for cleaning products. At the beginning of the project, we wanted to create a distinctive concept for this product. Our solution was supposed to be simple, but with recognizable elements. We did not use the standard images of dishes and cleanliness used by similar products. We created packaging, which would be divided into colors on the basis of the type of products. White background allocates brand on the store shelf and creates a feeling of purity.

Felix branding® 2022