Foot scrubber is one of the unique clay objects made by artisans of Aurangabad.

It is handmade with terracotta (burnt clay) and then a rough texture is achieved on the surface by putting it into a mould. This craft and product are poorly documented and there is a lack of optimal packaging for the terracotta foot scrubber. Currently, terracotta foot scrubbers are sold in the newspapers.

The main objective of this branding and packaging is to revitalize the dying craft of clay and terracotta in this city of heritage.

Solution:

As this product promotes a sustainable lifestyle, materials used for the same are cheap and sustainable – paper, corrugated sheet, ribbon.

The form is inspired by the logo of the brand which creates layers of feet, a rough outer cover that gives a tactile experience same as that of the product,  raw and burnt sides of the package give an idea of the product being made with hands from burnt clay.

 

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