ICE FOR LIFE fights against climate change in a pleasant, close and enjoyable way. The poles are melting and we have to do something to make people aware that change is necessary and urgent. We have a responsibility to take care of our planet and to teach new generations to take care of it.
IFL advocates a pleasurable and domestic activism where the consumer can feel the problem first hand wherever they are: on the sofa at home, on a walk, at a meal?
IFL helps us to understand it with a close and direct story telling. It is not a simple ice cream that is being consumed, but a piece of ice that is melting at high speed.
We want to make people aware that change is possible.
That’s why ICE FOR LIFE is THE POLE THAT DOESN’TMELT.
Species extinction, mass migrations, rising sea levels… these are problems we already have to manage.