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中国 西安

Brand | Junde Tea Industry®️

Category | Wuyi Black Tea

Matters | Brand Image Product Design
For people in the city, being in the rolling world of mortals
Faced with countless desires every day, if you can maintain the tenacity of self-sustaining practice
Follow moral character and conscience, clean and kind
And turn it into my heart, a fragrant and simple orchid
Even if you are not in a deep and secluded valley
Can also leave a clean world
–Bill Porter, Orchid in the Hollow
Reproduce the elegance of orchid, let this flower that blooms in time bloom in tea
【Untouched by the world, the realm of me alone】
Everyone has a piece of their own landscape
It’s a place beyond the reach of others
Like a quiet place in an empty valley
Be with the green hills, be with the clouds
Don’t be secular, uphold the nature
Free to grow, no one is self-sufficient
silent in the mountains
Cultivate the natural spirit among the vegetation
Day after day, eventually become a noble and refined temperament
With a detached attitude, it is pursued and admired by the world

品牌 | 骏德茶业®️

品类 | 武夷红茶

事项 | 品牌形象产品设计
对于城市中人来说,置身滚滚红尘浪滔天
每天面对无数欲望颠沛,若能保持自持修行的坚韧
遵循品德和良知,洁净恩慈
并以此化成心里,一朵清香简单的兰花
即使不置身于幽深僻静的山谷
也能自留出一片清净天地
——比尔·波特《空谷幽兰》
复刻兰之优雅,让这朵开在时光里的花,于茶中径自绽放
【不染尘世  独我之境】
每个人心中都有一块属于自己的风景
那是旁人无法企及的远方
正如空谷幽静的离人之境
与青山为伴,与云雾为侣
不流世俗,本持秉性
自在生长,无人自芳
于山中空寂静默
于草木之间涵养自然性灵
日复一日,终成清高脱俗的气质
以脱尘之姿,为世人所追寻、期仰

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