Aahar- Organic Lentils

The product in this project is lentils. Lentils are a type of legume that is rich in protein, fiber, and other essential nutrients. They are a popular ingredient in many cuisines around the world and are a staple food in many vegetarian and vegan diets due to their high protein content.

In Hindi, the word “AAHAR” means “food,” and lentils are a staple cuisine in India. The concept behind this packaging is to create a design that is both functional and visually appealing. The packaging is designed to be stackable and easy to store, with a measurement for one person’s capacity, making it convenient and efficient for consumers. Additionally, the design features eye-catching colors and typography that effectively communicates the unique qualities and value of the product. The concept is to create packaging that stands out on the shelves, promotes the nutritional benefits and sustainability of the product, and contributes to building a positive brand image.

In addition, the packaging is box packaging, which provides an additional layer of protection for the lentils during transportation and storage. The box packaging also allows for a larger surface area for branding and messaging, making it an effective marketing tool. The concept of this packaging design is to create a practical and visually appealing box that efficiently protects and presents the product while effectively communicating its unique value to potential customers.