Firmi Smoothie mixes

Firmi™ is a product concept for a recent client pitch for slimming powder smoothie premixes, the premise behind the name is a firmer body with the product being low sugar and low cal. The minimal graphics and 2 colour way would go up against a fruit graphic saturated market with a mess of illustrations and information overload on the front of packs, the products information will all be on the rear of the packaging to cut the clutter and let the bold colour and name tell the story.