Little Shiro

ABOUT

Branding, packaging, and stationery for Little Shiro, a kidswear company looking to bring childlike wonder to children’s clothes.

SOLUTION

Designing a simple minimal logo to denote its friendly, playful and unique identity was crucial. In order to bring an element of fun to the packaging, we designed custom stickers featuring their mascot Shiro, different quotes and cute elements – which can be stuck in different ways on every package that ships out. The notecard was kept as an interactive colouring sheet of ‘Shiro’ to add an activity for kids while their parent unpacks the box. All elements were designed with the playful use of stickers, shapes and funky colours to ensure maximum brand recognition throughout.

RESULT

Packaging that reflects the fun, playful nature of the clothes and brand.