Phelps Ninja Goggles

Deal Design collaborated with the Michael Phelps brand and Aqua Lung America to develop a new paradigm for competitive swimming goggles packaging that matches the brand’s leadership style and its founder’s legendary achievements as the world’s most decorated Olympian.

The packaging solution delivers a user experience that’s more like a consumer electronics product and leaves the conventional goggles retail experience in the dark ages. The graphic design and printing effects are impressive and match the leadership spirit of the Phelps brand.