Tequila Carrera Still Strength

The iconic bell of the Arandas Cathedral, cradle of tequila, was the inspiration that guided the creation of the branding for Tequila Carrera in its Still Strength presentation. The exciting history of the drink is reflected in the graphic elements present in the bottle, which visually relates the origin of this tequila.

With graphic elements that play an important part in the brand’s narrative, the origin of this tequila is told through the bottle.

A proposal that honors the past, present and future of the brand.