BIGBOSS Energy Drinks

BIGBOSS Energy Drinks

We were just so tired of the usual design for energy drinks, also the brand wanted to cherish its own originality. So the challenge was designing an innovative set of energy drink cans, which are eye-catchy at first sight and can provide an original story about the brand that can be remembered.

Bigboss is an exclusive energy drink with a formulation based on the mythical potions of the Native Americans.

Bigboss provides the power of an ancient Apache warrior. To create better communication with the story of the brand, we designed an AR face filter. The consumers can use the filter by scanning the code on the can.

This gamification approach is exclusively designed to treasure the Native-American culture and vitalize the sense of nostalgia for the history of America.