This is the packaging and concept behind a collaboration between coffee roastery A Matter of Concrete @amatterofconcrete from Rotterdam, the Netherlands and contemporary coffee brewing gear brand OREA @orea.uk from London, UK. It was released during a pop-up brew bar that was on Bricklane in Shoreditch, London just a few weeks ago.

For this collaboration a unique base of the brewer was created, simulating the look of ‘concrete’ by using numerous recycled plastic materials of grey matter. The brewer was then packed in a vacuum seal because AMOC uses vacuum packaging as a sustainable refill option on their webshop for consumers to order high-end coffee in the most sustainable way.

The design was a collaborative design by @robc.cc @enjoyce and @orea.uk

The product is a limited edition version that is now still available for purchase on the AMOC webshop, but will likely sell out within the next few days/week or so.