PEPPY Teenage makeup

Peppy Cosmetics is a brand of teen makeup. The identity and packaging were inspired by the teen girl magazines and TV show aesthetics of the late 90s and early 2000s.

The task was to create a standout branding that could translate the spirit of teenagers – the spirit of freedom, creativity and individuality. It is so crucial for our packaging to stand out, same as for teens who dye their hair, and experiment with makeup and clothes to find their unique style.