Stranger & Stranger for Via Carota


2c/1 Beresford Square, Auckland CBD, Auckland 1010, New Zealand

Via Carota Craft Cocktails is a luxury line of ready-to-pour cocktails, created by the team behind the award-winning NYC West Village restaurant of the same name. These cocktails embody the spirit of the much-lauded trattoria, offering at-home entertainers a taste of their refined recipes in bar cart-worthy packaging. Porter is proud to have helped complete the brand’s premium e-commerce offering with a suite of custom-made magnetic rigid boxes and mailers.

Produced in collaboration with Stranger & Stranger (packaging design) and Think Packaging (structural design), the Via Carota box set serves as a stunning showcase of fine finishes and clever construction. A bespoke debossed texture creates a 3-dimensional effect to mirror the decorative bottles, while intricate gold foil detailing inside and out further elevates the customer experience. Designed to be flat-packed, yet achieving a luxurious feel once assembled through the use of custom inserts and magnetic closures, this project is the ultimate blend of polish and practicality.