The Fresh – Vegan Skincare

Visual Identity, Brand Messaging, Packaging Design, and Social Media design for a vegan skincare brand called “The Fresh.”

The goal of this project was to convey the idea of the freshness, purity, and safeness of all-natural, vegan skincare. We wanted to put the emphasis on the audience’s desire for skin safety, environmental safety, and overall wellbeing.

The final result is simple yet powerful. Striking yet minimal.