The remit of BMW M has broadly stayed the same, in spite of the growth and contraction of markets and the evolution of buyer taste. To give the feel of a sports car, BMW offers classic boxes to all its customers so there should be specific sports addition for the sports model which will enhance the value of the customer.
Group Project: We re-designed the packaging for BMW M welcome Kit for consumers by enhancing the value of the Kit and giving it a sporty feel to consumers.
Institute: GLS Institute of Design, Ahmedabad, India
Faculties: Prof. Pritesh Bhatia & Prof. Ayon Sarkar
Industrial Design Students: Suvid Sinha & Sakshi Tambade
Graphic Design Student: Anisha Agrawal