Mark Sevouni Dragee Collection

Hmayak Hovhannisyan

Ереван, Армения

The Yerevan Chocolate Factory has created three types of “DRAGEE”:

“DRAGEE” Roasted whole hazelnuts in milk and dark chocolate “DRAGEE” Roasted almonds in milk and dark chocolate “DRAGEE” Roasted salted almonds in caramelized blonde chocolate These varieties are coated with 2 layers of chocolate, which enhances the almond and hazelnut flavors, making them more pronounced and expressive. During the design process, we gave significant importance to the visual aspect of the  “DRAGEE”.    In order to provide a higher level of convenience for consumers, we made a deliberate choice to “doypack” packaging for the product. This decision was based on our preference for a  packaging solution that allows for easy opening, closing, and resealing, ensuring that the product remains fresh and accessible for repeated use. Segmentation:  A product accessible to everyone. You can find our  “DRAGEE” in both Armenian and international stores.

 

Hmayak Hovhannisyan

Ереван, Армения
Client:
Yerevan Chocolate Company