Brooklands Dairy – artisanal gelato

Studio Unbound has collaborated with Brooklands Dairy, a biodynamic dairy farm free of pesticides and other harmful chemicals, to launch their latest product, artisanal gelato. The farm’s fields are full of clovers that their cows graze on, this not only make great quality dairy products but helps maintain the soils health. The new direction of products focuses on creating a perception of dairy as a luxury treat rather than an everyday commodity.

Studio Unbound is thrilled about the new product and worked closely with Brooklands Dairy to create a visually striking packaging design for the gelato. The hand-painted logo, inspired by traditional farm signs that are often found on the roadside by farms, give the packaging an organic and approachable feel. The oversized logo displayed on the tub adds an element of excitement and joy to the design whilst also creating a strong brand block when lined up together which are framed by the heavy black lids.

To pay tribute to the clovers that contribute to the quality of the gelato, the tubs feature hand-applied flavour labels in different-colored clover shapes. These coloured labels stand out against the monochrome background, increasing the product’s stand-out and improves flavour navigation.

The new design is impossible to ignore, with its bold, impactful appearance which retains that artisanal local farm feel, attracting the attention of customers and making them curious to try the product.

This partnership between Studio Unbound and Brooklands Dairy is an example of how companies can work together to create high-quality, products that stand out from the competition. By using innovative design and natural ingredients, they have created a product that is both delicious and visually appealing, satisfying both the taste buds and the eyes.

Studio Unbound is a small-but-mighty branding studio that works with aspiring founders of FMCG brands. They always try to deliver work that’s a little different, breaks the mould, and demands to be noticed.

Curator’s Insight

The hand-painted logo, the adorable clover labels, and the overall charming appeal make it a packaging design that’s hard to resist. It’s like having a little piece of farm-fresh heaven in your freezer, ready to make every day feel like a sweet celebration.