Asian Fine Food: Magic Spice Blend

Design by: Tang Yi Qi
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Graphic Design
Tutor: Ms. Low Poh Li
Packaging Contents: Spice Blends
Printing Process: Digital Printing

Magic Spice Blends

The enchanting journey of the Magic Spice Blends packaging transports you to a world of wonder, fusing two remarkable tales. One is about Parameswara, who, guided by the bravery of a mousedeer, found a new city called Malacca in Malaysia which later became a significant trading hub for spices and other valuable commodities. Spices were among the essential goods traded in the region, contributing to Malacca’s success and cultural interactions with traders from various parts of the world. The other tales delve into the adventures of Aladdin, who had a magic lamp and a flying carpet. Just like Aladdin’s magic, the spices in the Asian Fine Food Spice Blend make your food taste awesome and your cooking journey interesting.

Curator’s Insight

Imagine a magical twist, the outer packaging resembles a flying carpet, a vessel carrying a captivating narrative while the inside of our Magic Spices Blends packaging takes the form of a lamp. Like the magic lamp that held adventures, our packaging hides a world of amazing flavors. When you open the lid, the lamp-shaped inner packaging emerges, revealing a treasure trove of aromatic spices like chilies, turmeric, and galangal that have woven their narratives into the tapestry of Malaysian cuisine. This innovative design isn’t just an artistic flourish; it’s a tribute to the convergence of these legendary narratives.

The way of telling stories goes beyond what meets the eye; it holds the essence of a heartfelt Malaysian story. It links us to past generations who shared these tales, which have faded over time, and holds valuable lessons for the younger ones to uncover.