Asian Fine Food Spice Blend Gift Set

Design by: Ker Hui Yi
Location: Malaysia
Project Type: Student Project
School: Dasein Academy of Art
Course: Diploma in Graphic Design
Tutor: Ms. Low Poh Li Packaging Contents: Spice Blend
Packaging Substrate / Materials: Paperboard and Wood
Printing Process: Digital Printing
Asian Fine Food Spice Blend Gift Set

In this latest student packaging design project, we aimed to create a unique spice blend gift set packaging that distinguishes itself from competitors. The sachets, styled as newspaper hangings on a wooden rack, offer convenient and eye-catching displays. This newspaper theme reinforces the authenticity of the spices, celebrating Malaysian culinary traditions. Nostalgic elements evoke warm memories of traditional cooking practices. Additionally, included recipe suggestions enhance the consumer experience, guiding authentic Malaysian cooking. This distinctive design is a tribute to Malaysia’s renowned cuisine and invites users on a flavorful adventure, recreating dishes in their own kitchen and capturing the essence of Malaysian flavors and tradition.

Curator’s Insight

Imagine a wooden rack adorned with newspaper-style sachets hanging like treasured memories. It’s not just packaging; it’s an experience waiting to be unfolded. The paperboard and wood combo? Genius. It’s like holding a piece of culinary history in your hands. The newspaper theme? Oh, that’s a nod to the authentic roots of Malaysian cuisine, wrapped up in a contemporary twist.

This design doesn’t just sell spices; it sells an adventure. It transports you to the bustling markets of Malaysia, the sizzle of the wok, and the heartwarming aromas that make your taste buds dance.