WEST COAST IPA – BEER LABEL

ABOUT
ReCraft is a Polish craft brewery located in Świętochłowice in Poland (Upper Silesia). Currently, the ReCraft Brewery’s offer includes over 20 types of beers in various styles: traditional (e.g. pilsner or wheat beer) and new wave (e.g. IPA, barrel-aged beers, sour beers, and beers brewed with juices).

The goal was to design a label for West Coast IPA that would break away from the traditional image of a beer label. As a designer, I was given free rein.

SOLUTION
The label did not contain a typical drawing of hops or malt. You will find bold typography, bright colors, and a pattern with silver finish. Minimalist and crazy at the same time.

RESULT
The label perfectly reflects the character of the beer. It is tasty, refreshing and pleasant. A small can for big thirst.