Dikiy Sparkling Juice

Dikiy (Wild). Sparkling juice packaging design concept.

Dikiy (Wild) is a sparkling juice that is inspired by the school atmosphere and filled with bright memories. Looking at the packaging, we see the blue line, like in copybooks, and handwritten fonts that remind us of our school years. But the most interesting part is the characters drawn on the package, which take us to the world of the fairy tale “Teremok”. Wild, colorful characters represent the informal and rebellious spirit of the brand, giving it a special unpredictability and liveliness.

Dikiy is a drink created especially for schoolchildren and teenagers who are not afraid to be themselves and are ready to quench their thirst for adventure and new experiences. It is intended to become their faithful companion during school days and to help them feel all the joy and energy of youth.