Our package design for Rancho Viñedo tells a very real story about the durability of truth, people, and the earth itself. Seven generations after his ancestors moved to California, James Ontiveros is still farming and ranching the same land, offering coveted, small lot estate wines that offer a true expression of both place and history. With a custom engraving, we show the view from winemaker James Ontiveros family’s property looking down onto his vineyard. Details of the vines and his connection to the land, including the family cattle brand, are highlighted with touches of metallic ink, foil, and debosing to bring this label to life.