Winter Wonder packaging design

This is a packaging project by StudioMarz, it’s for an Ice cream store that sells cookies and brownies as well, so we created the concept of a vintage Christmas market, the theme of all stores during the Christmas season will be designed as a vintage Christmas market.

“Dara’s Christmas Village” and according to the concept all the packaging was designed with a vintage Christmas theme in terms of illustration style, typography, and packaging materials that’s why we used tin boxes as holiday treats box, we wanted to capture the essence of Christmas traditions and visuals through illustrations and copywriting, and we wanted customers to find everything they need to immerse in the Christmas/holiday spirit.