Purrr Balance 

Purrr Balance 

naming, slogan, logo design, packaging design

Purrr Balance is a concept for a brand of cat food made from farm ingredients.

From our research on the diet of domestic cats, we realized that most owners worry about the balance of nutrients in the food as well as its taste qualities. In naming, we combined the satisfied purring of the cat – Purrr – and the balanced ingredients – Balance.

The font logo in the native style indicates the simplicity of the ingredients and the lightness of the brand character. The color combinations are selected in accordance with the ingredients used in the feed.

The main decorative element of the obverse is illustrations of poultry in brand colors. On a white, contrasting background, they will immediately attract attention on the store shelf.

The main trade offer – 83% of fresh meat – is allocated with an additional plate, the color of which is coordinated with the logo, which immediately draws attention to the two main elements of the obverse.

Lviv, Ukraine, 2023