The LONG LONG BAO

The Design.

Celebrate nostalgia this Lunar New Year 2024 with MAAD Creatives’s Dragon Playground inspired red packet.

MAAD Creatives is thrilled to unveil their eagerly-awaited annual red packet once more! In a nod to Singapore’s iconic Dragon Playground, this year’s design incorporates a touch of craftsmanship, elevating their red packets to a new level of artistic expression.

The iconic Dragon Playground in Singapore stands as a whimsical symbol of childhood joy. Nestled in the heart of various neighborhoods, this playground is not just a place for play but a cherished part of the nation’s collective memories. Its vibrant and dragon-shaped structure invites both the young and the young-at-heart to revel in the magic of imaginative play.

Your very own accordion dragon!

Embracing eco-friendly trends, the agency recognises the rise of e-angbaos in Lunar New Year gifting. Yet, the sentimental value of traditional red packets persists.

Meet MAAD Creatives’ innovative creation – the L O N G  L O N G  B A O. This uniquely lengthy red packet transforms into an artsy 3D accordion dragon, offering an extended life beyond its festive purpose. Unleash your creativity and proudly showcase your completed dragon as a creative art piece in any space!

LONG LONG BAO OR LONG 龙 BAO?

Whichever way you prefer to call it, the L O N G  L O N G  B A O is definitely a lengthy piece of art. At 24cm, it’s 50% longer than standard red packets! And if you prefer it to be a short short bao, you can always fold the ends in.

How do I fold my accordion Dragon?

Every L O N G  L O N G  B A O comes with its own instructions printed on the inside of the red packet. You may also refer to the instructional video on youtube:

About MAAD Creatives | www.maadcreatives.com

MAAD Creatives is an inter-disciplinary boutique creative studio founded in 2014 by husband and wife duo, Max Chionh and Aster Foo. MAAD works with an array of individuals and brands to convey design that works.