Dejavu Gin Label

The Füssen restaurant ‘Dejavu’ collaborated with the Allgäu-based design agency ‘yoonek design’ to create the label for its in-house gin.

The result is a clear, expressive design that focuses on the essentials and highlights typography. The entire design is complemented by the ‘Füssen‘ mountain range with ‘Säuling’ and ‘Tegelberg’ along with illustrative botanicals that classify the fruity-bitter taste.

This not only emphasizes authenticity but also creates a harmonious balance between strict and casual forms. The overall design is rounded off with the use of elegant golden hot foil embossing.

When mixed with tonic, the shimmering blue gin transforms into a soft light pink. No illusion, but rather a natural play of colors.