Grimbergen Special edition

Elroy Klee

Kamerlingh Onneslaan 53, 7535 CR Enschede, Nederland

Grimbergen was seeking distinctive packaging for its beers. For this special edition release, we embarked on a journey to encapsulate the essence of Grimbergen Abbey within the packaging. Drawing inspiration from the iconic architectural features of the abbey, we meticulously designed a scaled-down version that exudes elegance and heritage.

The challenge was to ensure that the packaging remained stackable to maintain stability on the shop floor. All of these requirements have been met in this attractively designed gift pack for this Belgium brewery.

Client: Grimbergen, Asahi
Brand manager: Robert Ruijgrok
Concept & Art direction: Paul Assen, Elroy Klee
Photography: Jan Schartman