The Ask: Revolutionize an existing vodka brand for a new Gen Z target that is pressed and stressed. They want a break from structure and rules; a vibrant, easygoing vibe that allows them to be who they want, when they want.

The Solve: A simple vodka that keeps it bright and energetic, free flowing and spontaneous, sexy and carefree. We started with a new hand drawn logo, then updated everything to create an expressive but easy to understand system.

Design
Identity
Packaging
Brand World
Brand Guidelines

Branding
Positioning
Naming
Brand on a Page
Tone of Voice Guidelines