BIÚ

BIÚ Laboratories is a newly founded skincare company, dedicated to creating high-quality products. Its purpose is to enhance natural beauty through simple yet effective solutions. This simplicity is reflected in the structure and style of the brand’s packaging. The dominant feature is the name BIÚ, with its characteristic wavy accent. Overall, the sans serif typography that conveys the information of each product is structured to facilitate display on pharmacy shelves and accessibility to the public after purchase. It avoids verbosity, making the seriousness of the brand clear through the conciseness of its elements. This conciseness extends to the color choices: White, black, and selected shades associated with each product.

Agency: Kemosabe studio, Thessaloniki Greece
Client: BIÚ Laboratories
Creative Director: Ioannis Ergeletzis
Packaging Design: Ioannis Ergeletzis
Photography: Stef Tsakiris
Copywriting: George Mantzouranedes