Fratelli Boschetti – Brand Identity & Packaging Redesign

Scope of works
Naming | Art Direction | Branding | Illustration | Packaging

This collaboration arose from a genuine, authentic and intense exchange. We took care of refreshing the identity of the Brand, bringing meanings and symbolic values ​​into the contemporary market context.

We also designed the design system from which the new labels were derived; we took care of the layout, the choice of fonts and finishes, and of the illustrations and the entire iconographic apparatus of the Brand.

Boschetti is a historic Venetian food company, founded at the end of the 19th century. Founded as a distillery in 1891, in Montecchio Maggiore, since 1902 they dedicated themselves to creating recipes for the production of jams and the first mostarde thanks to the skilful processing of mustard seeds.

Even today it produces mostarde, mustard sauces and compotes, using raw materials from the Italian agricultural supply chain.