La Flor de Rute

With the design of this new range of specialty boxes from La Flor de Rute we wanted to evolve the traditional image of a Christmas sweet into a fresher “gourmet” pastry concept, without losing this character and connection with the festivity. Presenting in this packaging design a high quality concept without losing sight of that traditional and artisan component that is typical of La Flor de Rute.

We also give prominence to the product, through the illustration that presents it in an iconic way. We bring the brand and the product closer to new communication concepts and sales channels. Preparing the brand’s packaging for immersion in the digital world and sale in personalized shipments.