Packaging Design for ITC’s B Natural Fruits’ n Bits

Icarus Design

Bengaluru, Karnataka, India

A Bit of Real Fruit, A Lot of Real Fun!
Packaging design for ITC’s new range of Juices with Real Fruit Infusions

Consumer appeal for juices with infusions is still a nascent space in India.
With that in mind, ITC envisioned launching a range of juices under BNatural, with textural infusions that offered real fruits instead of the usual coconut jelly that other brands offered. Right from the crafted identity to the dramatic play of fruits in the graphics, these pocket-sized and pocket friendly fruit juices were an instant hit in the market and (needless to say) a complete delight to design!


WHAT WE DID: Architecture & Packaging Design