Sem Parar Empresas

The objective of the identity is to highlight the magenta arrow present as the icon of the Sem Parar logo. In the communication and visual identity of benefit cards, this magenta arrow is highlighted to reinforce the brand identity. Next to this main arrow, a set of new arrows are applied that derive from the main one and represent the 11 categories of benefits that the company now offers, as a symbol of the new services. This new set of arrows, in turn, is used in a white outline, a type of application that aims to make the identity of the cards more sophisticated. On the cards, the arrows are applied to a gradient background that originates from Sem Parar’s official color palette.