EXIT — Branding & Packaging of Cocktail Basics

EXIT — Branding & packaging of cocktail basics

EX IT — frozen cocktail basics. Each cube contains a mix of fruit puree, freshly squeezed juice and other ingredients recreating one of the popular cocktails. The EX IT project is a culture of consuming quality drinks with care.

The project turned out well bright as the mood at the party!  We have developed a logo, corporate identity, illustrations and a line of packages from more than 15 flavors and more than 40 SKU names, each cocktail has its own color palette and its own illustrations.

At the beginning of the project, we developed the MVP packaging, and after a successful test, we made a full-fledged branding. During the 4 years of project support, the packaging has evolved like the project itself, starting its journey online, the product quickly gained popularity and began to enter retail chains.