Icy After Sun cream

Frezyderm, focused on innovation and expertise in dermatological care, develops Icy after sun gel, offering relief and hydration by immediately reducing the temperature of sunburned skin. The composition of the gel activates the skin’s recovery mechanisms, providing prolonged coolness at the point of application.

The innovative nature of the product is introduced to the public through a special aesthetic that approaches the visual aspect of coolness. Blue and metallic colors were used, while the 3D dewdrop effect and snowflake illustration on the front of the label add a dimension that emphasizes the sense of relief and coolness. This packaging reinforces the product’s personality and captures in the consumer’s memory the relief and care offered by Frezyderm, along with a promise of a rejuvenating skin restoration experience after prolonged exposure to the sun.