We so love Nuts

If you had the opportunity to closely observe the shapes and textures of a dried fruit, you would surely fall even more in love with them. How about capturing this idea in packaging where you can appreciate the macro-level beauty of these foods, privileged for being simply incomparable and delicious? And being able to taste through an image that crunchy texture and those different flavors visually, enticing you to want to try the product? A good appetite always begins with a good image and presentation.

For this packaging design, the main question is how to immediately capture attention on the product packaging without distracting with extra details. Following an exploration of contrasting colors and shapes, we unanimously concluded to predominantly use a black background and macro elements that capture and enhance the characteristics of the content immediately, sparking curiosity about the product. This is combined with easy-to-read text in uncomplicated and fresh typography. We felt that the central focus of this project, with its inherently interesting colors and shapes, deserved exploration in the packaging to showcase its visual wonders, playing with geometry and colors throughout the design.

In this case, we maintained a clean and minimalist design to minimize distractions from objects unrelated to the product itself. We believe that having a variety of nuts in one package is already significant, and visually overloading it with excessive decorations would diminish the magical visual impact that nuts inherently possess. On the contrary, enhancing brightness and colors was something we wanted to emphasize throughout the concept. Additionally, the tonal balance aims to provide an elegant, tasty, and crunchy touch, leaving room for a sense of exclusivity and finesse that translates into something irresistible to try and be transported into an irresistible sensory experience for any palate. In selecting the color palette, the primary goal is always to convey a natural, crunchy, and fresh sensation at all times.