Beekeeping Vukićević

Project Summary:
Label and Packaging

Family Homemade Honey from Serbia

In the heart of the Balkans, Serbia is renowned for its rich beekeeping heritage, where family traditions are passed down through generations. Vukicevic family has produced high-quality, 100% natural honey in their home in Vladimirovac, south Banat, for over 20 years.

They use traditional methods, combined with modern techniques, to extract the nectar from the beautiful flora of their region. The result is a rich, golden nectar with a delicate flavor and aroma. They produce five types of honey: Acacia, Sunflower, Meadow, Linden, and from Oil seed rape honey. Each type is unique and bursting with flavor.

To improve the shopping experience, they had to change label and packaging. I did a redesign of the old concept, and we are all excited to present the old, original product in a brand new edition that showcases the family heritage and commitment to quality. The new look features a rustic, country-inspired design that reflects the product’s authenticity. One of the tasks was that the new label should be in the Cyrillic script. And each type of honey is unique in its own way.