Smackk! Planet-friendly Cat Food

Smackk! Planet-friendly cat food concept made by Studio Chong @studio.chong in collaboration with Bendito Mockup @bendito.mockup.

Bendito, the iconic mockup brand loved by graphic designers far and wide, came to us with a challenge: help to bring to life their new Manolo&Bendito collection.

The collection imagines the entire journey a product goes through from the moment it’s created through to being packed and delivered. The collection includes a variety of mockups featuring lots of boxes, envelopes, tapes, stickers, tubes, and even a truck.

We wanted to imagine a visual identity that could push these mockups to fulfill their best use. So we did what we do best – launch it as a consumer brand.

And what better brand to create than a planet-friendly cat food brand with bags of personality? Meet Smackk!, lip-smackingly delicious cat food that’s easy on the Earth. Smackk! identity features a shadowy hungry mascot – inspired by our founder’s very own black cat: Kimchi.