Château de Lune: A Mooncake Packaging Design Series

Château de Lune proudly presents “The Mooncakes Series,” an exquisite collection that seamlessly blends the richness of tradition with the refined elegance of modern design. Inspired by the timeless beauty of the Mid-Autumn Festival, this series captures the essence of a celebration that has been cherished for generations, bringing together past and present in a dance of color, form, and flavor.

The challenge before us was to craft packaging that was both distinctive and harmonious, reflecting a sense of luxury while embracing a contemporary design ethos. Our vision was to create a series that would not only stand out visually but also honor the deep cultural significance of the festival. Each detail was thoughtfully considered to encapsulate a sense of opulence and sophistication, celebrating the artistry and craftsmanship that goes into every mooncake.

Our solution is a curated collection of packaging that radiates sophistication through bold, vibrant hues—deep blue, emerald green, aubergine, terracotta, and a rich red. Each color was chosen for its symbolic meaning, from prosperity and harmony to celebration and good fortune, capturing the spirit of the Mid-Autumn Festival in every shade. These striking tones are complemented by accents of gold foil, lending a subtle, luxurious shimmer that enhances the overall aesthetic. The addition of minimalist lunar motifs further connects the design to its celestial inspiration, evoking the serene beauty of the moon and the magic it brings to the festivities.

The use of premium materials and a matte finish not only ensures a tactile experience of luxury but also enhances the visual appeal of each design. The interplay of textures, from the soft touch of the exterior to the subtle shine of gold detailing, offers a sensory experience that is both delightful and memorable. These elements come together to create packaging that is not merely a container but an integral part of the celebration—a work of art that invites admiration and sparks joy.