Jiayao｜Sun Cake Series Baked Food Packaging

Project: Jiayao/Sun Cake Series Baked Food Packaging
Service: Packaging Design
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In Chinese culture, “red” represents joy and is a bloodline that has been parasitic in the cultural matrix for thousands of years. Therefore, in the packaging design of Jiayao President Butter Sun Cake Series, we hope to use bright packaging colors to arouse appetite, achieve visual appeal, and make the product stand out from many commodities.

In order to match the product positioning of President Butter Sun Cake, we use 3D renderings to display the product in three dimensions, increase appetite, and highlight product quality. At the same time, we design the unique selling points of the sun cake, presenting “adding French President butter”, “adding New Zealand milk powder”, “rich milk flavor, crispy, soft, glutinous and sweet”, so that consumers can intuitively perceive the quality of the product.

In addition, we designed gold edges and shading for this product, which strengthened the visual jumping sense of the packaging at the terminal, enhanced the sense of value, and highlighted the product characteristics, which can quickly catch the attention of consumers both online and offline.

Outer box: gold cardboard printing, reverse UV, partial UV, partial embossing
Inner bag: aluminum film pad printing white version, partial matte, partial gold version printing