Tianqu ｜Tonkotsu Ramen Packaging Design

Project: Tianqu / Tonkotsu Ramen
Service: Packaging Design
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For this ramen packaging design, we thought about how to express the appetite and Japanese atmosphere of Tonkotsu Ramen through the picture.

We used a wooden background as the base, traditional calligraphy fonts, and combined with the Japanese atmosphere to create a late-night canteen scene. A large area is reserved in the packaging for real product photography, focusing on the expression of appetite, striving to convey the real and attractive delicious attributes to consumers, while also being able to feel the product’s full sense of craftsmanship, helping the product to circulate and sell well.

Outer box: white cardboard printing with matte film, partial UV, partial hot stamping
Outer bag: partial matte, partial gold printing