Craft Beer Legends

For my academic project, I decided to focus on creating a unique craft beer label inspired by mythical creatures. Craft beer, like mythology, inspires the imagination by combining bold traditions with modern tastes.

Mythical creatures with their colorful characters and legends are great at changing the usual framework of perception, creating associations and emotions.

A beer label is not just a visual material, it is a narrative that immerses the consumer in a world of fantasy and shared stories. I used bright and rich mythological characters to enhance the identity of the product.